Select Interactive
Insights on web development, agentic AI, UX, and the modern web stack
Perspectives on design, engineering, and the web from the Select Interactive team.
Latest Web Development & UX Insights
Is Your Website AI Search Ready?
Built for Speed: The Engineering Behind Our Near-Perfect Lighthouse Performance Score
The New Design-to-Development Workflow: How Figma MCP and Cursor AI Agents Deliver Faster, Pixel-Perfect Builds
Vibe Coding vs. Agentic Engineering: The Difference Between Prototypes and Production
From Ticket to Deployed: Our Agentic AI Development Workflow
More Articles on Web Design, Development & AI
Building Ask: How We Put Our Entire Website Into an AI Assistant
A technical deep dive into how we built the Ask AI widget on this site using TanStack AI and xAI Grok, covering the knowledge base strategy that keeps it accurate, the security stack that keeps it safe, and why we think every serious website should consider this approach.
Read articleHow We Use AI-Assisted Development to Ship Faster and Catch Issues Earlier
A practical look at how we use modern AI coding tools as part of a disciplined workflow, planning, building, testing, and review, so projects move faster without sacrificing quality.
Read articleFrom Zero to Near-MVP in Under Two Weeks: How We Guided a Small Dev Team Through Agentic AI Scaffolding and Modern Stack Adoption
A real case study showing how Cursor, Claude Code, and targeted prompting accelerated a small team’s React plus TanStack plus shadcn/ui project from a blank slate to a functional near-MVP in record time.
Read articleBluebird Creative Co. Month-over-Month SEO Momentum with Our AI-Powered Audit and Action Plan Program
A real-world follow-up to our recent post on AI-powered SEO audits. See how we run a complete agentic SEO review for Bluebird Creative Co. at the start of every month, deliver clear audit and action plan files, and give their marketing team access to a shared dashboard allowing them to track progress and keep organic search strength growing with minimal time investment.
Read articleHelping Development Teams Navigate the AI and Modern Web Landscape
A look at a new consulting service we are now offering, which helps development teams of any size understand and adopt agentic AI tools and modern web frameworks before the gap between early movers and everyone else becomes difficult to close.
Read articleThe TanStack Ecosystem: How We Build Websites and Web Apps the Right Way
A deep dive into how and why we use TanStack Start, Router, Query, Form, DB, Table, and AI, and why choosing the right rendering strategy from the start changes everything.
Read articlePreparing Your Tech Stack for Agentic AI: What Web Applications Need to Support Autonomous Agents
API design patterns, event-driven architectures, and human-in-the-loop workflows, how we are building for the next wave of AI now so you are not scrambling later.
Read articleWhen to Hire an Agency vs Build an In-House Team for Enterprise Web Apps
A practical breakdown of when to staff up an in-house engineering team versus engage a custom web development agency for enterprise applications, with the cost math, ramp time, and ownership questions that actually decide it.
Read articleThe Modern UI Component System
Why we build every project on shadcn/ui, and how its ownership model, Radix-powered accessibility, and composable architecture make it the most practical UI foundation we've found.
Read articleFrom Audit to Action: How We Use Cursor’s SEO Skill and Agents for Full-Stack SEO
A case study in running a comprehensive SEO audit with Cursor’s SEO skill, then using agents to implement technical fixes and align content with what the audit recommends, so clients move from findings to shipped improvements in days, not weeks.
Read articleCustom Web Apps vs Low-Code Platforms: A 5-Year TCO Comparison
Low-code platforms like OutSystems, Mendix, Power Platform, and Retool promise a faster start, but the five-year total cost of ownership for an enterprise web application tells a very different story. Here is what actually shows up on the invoice, year by year.
Read articleOptimizing Our Developer and User Experience
A look into why the tools a development team chooses, TanStack, shadcn/ui, and TypeScript, have a direct impact on the quality, speed, and longevity of the products we build for clients.
Read articleWhy We Build with Prismic and Strapi Instead of WordPress or Squarespace
WordPress leads every annual report on hacked CMS platforms. Squarespace locks you into their infrastructure. Here is why we build with Prismic and Strapi instead, and why clients who have made the switch do not go back.
Read articleTanStack Start vs Next.js for Enterprise Applications: A Practitioner Comparison
A grounded comparison of TanStack Start and Next.js for enterprise web applications: routing model, server primitives, type safety, deployment surface, and the operational implications that show up in year two.
Read articleThe End of Generic Websites: How AI-Powered Personalization Is Becoming Table Stakes for B2B and E-commerce
Dynamic content, smart search, recommendation engines, and conversational interfaces, off-the-shelf websites are dead. Here is what it actually takes to stand out and convert.
Read articleCustom Web Development Agency vs SaaS Website Builder: An Enterprise Decision Guide
When does a SaaS website builder actually carry an enterprise application, and when does it quietly cap the business? A side-by-side decision guide for teams evaluating a custom web development agency for enterprise applications.
Read articleBeyond WordPress: Why Real Web Applications Deserve a Real Tech Stack
WordPress, Wix, and Squarespace are fine for brochure websites, but if your business runs through your website, you need purpose-built tools. Here is what that looks like and why it matters.
Read article3 Tips to Improve Your User Experience
User experience isn’t just about aesthetics, it’s about reducing friction, guiding attention, and earning trust. Here are three actionable improvements you can make today.
Read articleDave Campbell’s Texas Football: A Case Study
How we helped the Texas high school football icon move off WordPress to a custom platform built for subscriptions, live scoring, real-time rankings, recruiting, and ad management.
Read articleSelect Intern-active
A past intern reflects on two summers as an intern at Select Interactive, what it really takes to build a website from scratch, and why hands-on programming beats studying alone.
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